2020 Sessions

Roadmap to Building a Consulting Firm: Your Entrepreneurial Journey


Saturday, October 3, 2020


CET 6:00-6:30pm
EST 12:00-12:30pm
PT 9:00-9:30am



This session is about the nuts and bolts of developing a consulting firm. Building a performance improvement business is a journey. You start by picking a destination (results/success criteria). You create a map (plan/take a systemic view) to get there as efficiently and cost effectively as possible. You study the marketplace (need/opportunity) so you can bring the right set of tools (skills/abilities). You figure out how to make the journey memorable by adding value, collaborating with your clients, while avoiding missteps and reducing your own risks.. Entrepreneurs will share stories about their plans for starting or growing a consulting firm in the performance improvement, training or similar field. Participants will be invited to share their own experiences and challenges.


Nancy Crain Burns, Ph.D., CPT, PMP

Nancy Crain Burns, Ph.D., CPT, PMP

ISPI President

As a Certified Performance Technologist, I enjoy sharing information that can help you and your organization! We can be successful by applying performance improvement principles to business situations and realizing better results! Experience in corporate life, academics and non-profits has given me a chance to see the benefits of our ISPI principles applied in diverse environments. My passion for small business grew from working in my family’s business and appreciating those who take this initiative!
I am proud to serve as President for the International Society of Performance Improvement (ISPI).

Judith A. Hale, PhD, CPT, CACP

Judith A. Hale, PhD, CPT, CACP

ibstpi Fellow

I’ve had the privilege of working in the public and private sectors across all industries for more than 30 years. During that time, I wrote nine books on performance improvement, credentialing, and evaluation. Writing gave me the opportunity to codify and share my thinking and experiences with colleagues. Even though my work has become increasingly more specialized, focused on performance-based credentials that lead to meaningful change, I’ve become increasingly aware of how rapid change is redefining our role in upskilling today’s workforce. To connect or to learn more about me, my research, and workshops, visit www.HaleCenter.org.